Lady Foot Locker K-Swiss Jillian Michaels Party's Over Campaign Launches Sunday, January 01, 2012 The CayRay Group successfully launched the Lady Foot Locker K-Swiss Jillian Michaels Party's Over Campaign today. The campaign brings back America's Toughest Trainer, Jillian Michaels, as she helps motivate people to work out in the new year and buy the new K-Swiss Blades at Lady Foot Locker. Consumers also can sign up for a chance to win a trip out to Hollywood to meet and see Jillian Michaels tape her show. The campaign developed and executed by the CayRay Group features a :30 spot airing on NBC, Bravo, E, and Youtube nationally. Additionally, in-store displays in Lady Foot Lockers, Jillian Michaels DVD with purchase of shoes, and other elements online including Facebook app, banner ads, behind the scenes video, and workout tips where included to enhance the campaign. www.ladyfootlocker.com/kswiss Read Complete Article...
	#1 Most Innovative Viral Video of the Year Monday, December 12, 2011 The K-Swiss MFCEO Campaign and Viral Videos where voted the #1 Most Innovative Viral Video of the Year in 2011 by Mashable. CayRay Group, the official agency of record for K-Swiss, helped construct and execute this award winning campaign. Read Complete Article...
	CayRay Group Launches K-Swiss Kenny Powers MFCEO Foot Locker Campaign Wednesday, July 27, 2011 Utilizing Kenny Powers once again, CayRay Group planned and executed a hit multi-media campaign for summer/back to school for K-Swiss and Foot Locker. The campaign launched with multiple videos becoming a viral sensations. The videos showed Kenny Powers becoming MFCEO of K-Swiss and enlisting a cast of athletes and celebrities to help him un-suck sports. Heralded as one of the best and most entertaining marketing campaigns of the year, the campaign utilized top rated cable networks, interactive web sites, magazines, cinema and POP displays complimenting the highly successful social media video content films. Read Complete Article...
	"Tournageddon" NCAA Tournament Bracket Challenge Friday, March 04, 2011 CayRay Group has put together a online/social media partnership in which K-Swiss will become the "Presenting Sponsor" of the largest online "Bracket Challenge" in the country on YahooSports and Citizen Sports(Yahoo Sports Social Media Group). Check out all the action at http://apps.facebook.com/tournageddon/ Kenny Powers will inject his wisdom and tone about the NCAA Tournament. Fans will be able to compete against Kenny Powers and see all his comments on all the teams and match-ups competing to be National Champions this March. CayRay Group also developed and negotiated a program with ESPN around this highly interactive sports time of the year with a major take-over of the ESPN.com homepage during Championship week. Read Complete Article...
	Jillian Michaels, Lady Foot Locker and K-Swiss Saturday, January 15, 2011 CayRay Group creates "Jillian K-Swiss Tubes Jump Start Challenge" www.kswiss.com/jumpstart featuring superstar and Biggest Loser trainer Jillian Michael's with Lady Foot Locker and K-Swiss. Check out the program at http://www.kswiss.com/jumpstart. The program featured four(4) :30 second commercials and online banner ads which ran on NBC Stations across the country and 30 video fitness tips which consumers could sign up to have sent each day for 30 days to jump start their new year's fitness training. Consumers could also register to win a grand prize of 6 months of "Personal Training" in their home town with two(2) of their friends. The program also featured window displays in 600+ Lady Foot Locker's across the country. Read Complete Article...
	Walmart Creates Local High School Program Wednesday, September 01, 2010 CayRay Group, working through its client Home Team Marketing, creates a local High School program for Walmart. The Walmart program is centered around the local high schools' football and basketball programs providing exposure for Walmart at each home game. The program is also providing much needed financial support for these local high schools and their athletic programs. A true win-win for the schools, students, community, and Walmart. Read Complete Article...
	K-Swiss Tubes Kenny Powers Campaign Launch Friday, July 30, 2010 CayRay Group oversees the launch of the K-Swiss Tubes campaign featuring Kenny Powers, the character from the hit HBO series 'East Bound and Down' featuring NFL superstars Jeremy Shockey, Patrick Willis, and WEC star Urijah Faber. Read Complete Article...
	CayRay Group Brokers Deal for K-Swiss as Official Shoe of the Tennis Channel Tuesday, May 25, 2010 Tennis Channel "has entered into a unique sponsorship deal that makes K-Swiss the networks's 'official shoe' for at least the next 12 months." Read Complete Article...
	K-Swiss and LA Marathon on Fox Sports West Lakers Pre-Game Show Friday, March 19, 2010 CayRay Group organizes for Fox Sports West's Lakers Pre-Game show on March 19th to feature the LA Marathon presented by K-Swiss. K-Swiss shoes and apparel will be featured on the show. Read Complete Article...
	Colgate's Speed Stick Stain Guard Signs on as Sponsor of Knight Packer College Basketball Experience Friday, March 12, 2010 In its second year, CayRay Group signs on Colgate as title sponsor of the Knight Packer College Basketball Experience. Colgate's new Speed Stick Stain Guard will be the featured brand in College Tournament program which includes updates on Fox Sports Net's "Final Score" and the highly acclaimed national syndication TV series "Sports Stars of Tomorrow". Segments are being filmed at the famed Venetian and Palazzo Resorts in Las Vegas and Knight and Packer will be featured as part of the Lagasse Stadium "Legends Series" during the Tournament. In addition, Fantasy Sports Ventures will be implementing a custom program across its highly rated interactive network of sports sites. Read Complete Article...
	MTV2's hit show Rock n Jock Countdown to feature K-Swiss Monday, March 01, 2010 The CayRay Group organizes for K-Swiss to become the sponsor a Rock n Jock Countdown special on MTV2 in April. The show will feature K-Swiss talent, shoes, and apparel and will highlight California musical artists videos. Read Complete Article...
	California Music Month and Adult Swim Network Monday, February 01, 2010 The Adult Swim network will highlight the California Music month through vignettes during the start of April. California Music Month is a holiday created by K-Swiss to celebrate the music of California. CayRay Group negotiated and helped execute these promotional vignettes. Read Complete Article...
	Escape from Alcatraz Triathlon new shoe and apparel partner Sunday, November 01, 2009 The famed Triathlon "Escape from Alcatraz" has signed on a new shoe and apparel partner thanks to the work by the CayRay Group. The race on May 2 will feature the top triathletes in the world and will be broadcast on national TV. Read Complete Article...
	AVP Cable Distribution Monday, May 04, 2009 CayRay Group secures national distribution for the AVP on Versus and Comcast SportsNet for the 2009 season. Read Complete Article...